With a piece of perfect jewellery to sell, you might think that it is enough for the customer to buy, right? Well, think again.
Do not discount the value of packaging because they are a crucial part of your brand and one of the key drivers in your customer’s overall experience.
The best jewellery case is not just something to put your product in. It represents your brand. Thus, you should put a considerable amount of money and effort into it. Although it might cost you a bit, a bad jewellery case will put your product down, lower its perceived value, and send your brand into obscurity.
Let us look at why good packaging is important for your brand, the types of jewellery cases and how to choose the best one.

Jewellery Cases: More than Just Packaging

It serve two main purposes: branding and protection.
Good packaging can enhance the overall customer experience in buying your creation. Your well-packaged jewellery will not give a positive impression, it will also facilitate brand recall. The next time your customer needs jewellery for herself or as a gift, your shop will be on her top of mind. Just simple packaging can build your brand image and help you establish a long-term relationship with your customer.
More than branding, the type of packaging is vital in protecting your product in transit. Your creation is fragile and delicate. It can easily get damaged while in transit if it is not protected. Your customer will get disappointed when they receive damaged goods. Jewellery packaging is customised to get your pieces to your customer in perfect condition.

Suggested Packaging that Works Best for Jewellery

There are several types of packaging that can work well with jewellery. Let us take you through each of them.

Jewellery Gift Boxes

One of the most common forms of packaging for jewellery pieces is boxes. These are the most popular and are easy to ship. Boxes come in a variety of materials, shapes, and sizes and can contain anything from the tiniest earrings to over-the-top necklaces. You can also add ribbons, bows, tags, and a cord to make it more luxurious.
You can choose between wooden boxes or kraft boxes depending on how you want to position your brand. Wooden boxes are favoured by most high-end brands and usually come with a leather interior and a protective cushioned base. For a more modern look, white jewellery boxes are an option.
Ecologically conscious entrepreneurs are more into kraft or recycled boxes, especially for shipment. The nature-coloured ones are 100% recyclable and biodegradable. It also projects a positive image for the company by supporting a good cause.
Most kraft boxes go well with decorative ribbons and accessories. They look amazing when paired with natural materials as enhancements.

Jewellery Gift Bags

Since pieces of jewellery are often presented as a gift, gift bags are the most convenient way to wrap them. These are economical and convenient when shipping. All you need to do is wrap the items in tissue paper and slip them into the bag. Better yet, put it in a simple box. But be careful when putting jewellery in gift bags. Getting it to the customer without damage is still the priority.

Jewellery Gift Pouches

An alternative to gift bags is gift pouches. These are simple drawstrings that are made of soft materials like organza, velvet or something similar. You can add simple enhancements to them but make it simple.

Leatherette Jewellery Boxes

Classic and high-end brands’ go-to packaging are leatherette jewellery boxes. They exude elegance and timelessness, especially when the items are heirloom pieces. It can contain jewellery of all shapes and sizes from cufflinks to crowns.

How to Choose the Best Jewellery Case

As an entrepreneur, you have many things on your mind, including how you package your goods. If you are selling pieces of jewellery, these quick guides can help you choose the best one. Let us go through the factors to consider when selecting your jewellery case.


If you are selling a brand with a luxurious and sophisticated image, you might opt for high-quality materials like leather and wood. These materials, when treated properly, not only spells luxury. It also protects the pieces from tarnishing.
Aside from the outside material, you should also think about the inner lining of the box. It should not be too abrasive or hard as it could damage the jewellery.
High-quality materials can come at a higher price tag but they can last longer and increase the perceived value of your brand.


Another factor to consider when choosing your packaging for jewellery is its size. It should meet the requirements of your pieces. There are many options available for you and may work on your products. The key here is to plan. Even if you have a small collection now, you have to look at the bigger picture.

Visual Appeal

Aside from creating an impressive design on the outside of your jewellery box, you should also pay similar attention to its interior. It should be able to present the pieces well after opening the box. Things like earring slots, necklace hangers and bracelet holders should be available to highlight the items.


Cases are necessary add-ons for your product. Its price, however, is still an important consideration. You might not want packaging that falls apart even before it reaches the customer. But you don’t want the packaging to impact the overall cost of the product. Putting a budget and working around it is the best way to go. You can find plenty of suppliers who are willing to sit down with you and discuss what suits your needs and your budget.

Final Thoughts

Choosing the best jewellery case for your product may seem time-consuming and difficult. It is not. And it is an important task for a business owner who values their product and believes in the power of packaging in pushing a positive brand image. Take your time to consider these factors and review your needs and options.