Every small business owner will do everything that they can for their product to get noticed. However, getting their product to stand out on the shelves can be challenging, especially when it is right next to their competition.
There are several ways to entice customers. One of them is using customised packaging. According to experts, custom packaging for small businesses can be a game-changer once they embrace it as a strategy.
In this article, we are going to discuss the countless benefits of customising packaging to small businesses, what makes it important and what will be the possible results of adopting the strategy.
What is Custom Packaging?
Product packaging plays a crucial role for a product to stand out and get the customer’s attention. Aside from safeguarding the goods against elements like wear and tear, pressures and damages, it also serves as a marketing tool. That’s why you need your packaging to stand out.
Customization is one way of achieving exclusivity and bringing a unique experience to the customer. The simplest way to customise is through product packaging. The best packaging for small businesses must be tailored to the brand’s requirements and the goods. It should be designed to hold the product fittingly well, unlike generic packaging, to hold it safely.
In custom packaging, its physical appearance is given high priority. Most businesses personalise their packaging with logos, images, or other elements that would represent their brand. All of these represent the brand’s identity and its goal is to entice customers to buy.
The Key Benefits of Custom Packaging for Small Businesses
Small entrepreneurs face the same challenges when it comes to marketing their products. They don’t have access to a large budget like big companies do. But this does not stop them from competing.
Custom packaging can help boost sales, improve brand recognition, and make their products stand out from the competition. Here are its benefits.
Increase brand value at a cheaper cost
For small businesses with a niche market, custom packaging not only protects the product but also serves as an effective channel for branding. The packaging is the physical representation of your brand, which the consumer can feel and judge based on the level of its customization and quality.
To a customer, receiving the product they bought in a brown paper bag instead of a personalised packaging does not give them a satisfying experience. A mundane, unnoticeable packaging does not tell the story of the brand.
Customised packaging is a lower branding strategy cost than going the traditional advertising route and it reaches a larger audience quite effectively.
Ensures a perfect fit for the product
Another benefit of opting for customised packaging is they are designed and made to keep the product. The size of the packaging is tailored according to the goods. That means, it can sit perfectly inside the box without the need for extra packaging materials to fill the space. It also ensures that the product will not shake or move too much, to prevent damage during shipment.
Enhance customer experience
The goal of creating customised packaging is to enhance customer experience. It is very simple to understand. A unique packaging can bring a unique experience to the customers. When beautifully designed packaging finds its place in the market it will make its buyer feel special.
One of the key techniques to retain the customer’s attention is to never let them get bored. It is always best if you can build a connection with your client. Just with the smart design of your packaging alone.
When it leaves an impact on the customer, they will visit the brand over and over. Of course, you have to make the product as interesting as your packaging to keep them coming back.
Turns customers into your brand’s ambassadors
The most significant benefit of creating custom packaging for small businesses is that they can turn your customers into brand ambassadors, even if they only purchase once. This is most evident in eCommerce when unboxing a product is a primary part of the customer experience. Unboxing videos are quite popular these days and most customers are enticed to buy just by these videos alone.
There are several opportunities to get your brand right in front of new customers without spending on additional advertising or campaigns. When you think about it, custom packaging is no longer an added expense but a cost-effective way to advertise a brand or product.
Encourages repeat business
The last benefit of adopting custom packaging if you are a small business is it can get your customers to buy over and over. Remember, encouraging an existing customer to buy again is easier than attracting new customers. Those who are not giving much thought on keeping the customers they already have are wasting marketing money.
Custom packaging can encourage brand loyalty among customers. It gives the company repeat business not only through a solid first impression but giving their customers something to look forward to.
As a customer yourself, you also felt this. That anticipation and excitement when you see the packaging of your favourite brand handed over to you. That reaction is what custom packaging is aiming for.
Aside from creating packaging to contain the product, you can also add extra features to your packaging like designing for every event or a memorable season. You can also include add-ons like stickers, packing tape, product inserts or anything that would reinforce your brand image and help form a connection with existing customers and retain them.
Wrapping It Up!
Custom packaging for small businesses presents plenty of opportunities to boost your brand’s image. It is the first thing that the customer encounters when they purchase your product, and you have to make that experience memorable.
By creating unique packages instead of generic boxes or polybags, you have a marketing tool to get the customer’s attention and retain them. Packaging can be a game-changer for your business. Instead of looking at it as an additional cost, consider it as an affordable marketing strategy that struck a chord with the right customers.
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